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Should you turn to native applications or choose a cross-platform application for your startup venture?

Will your application be compatible with both iOS and Android? It remains a significant concern for you.

If you often struggle to choose the right thing for your business, then a cross-platform application can be apt.

What is cross-platform application development?

Cross-platform mobile application development constructs applications that run, agreeing with considerable mobile operating systems.

 Earlier, developing mobile applications was astonishingly challenging, with the obstacle of building a backend running well across different platforms.

A technique like cross-platform application development qualifies creators to build applications that operate on a single code system. Developing such a system requires the best collaboration of programming languages like JAVA, HTML, and CSS.

It enables businesses to develop an application for multiple devices. Moreover, these are cost-friendly.

Reasons Startups Should Adopt Cross-Platform Application Development

With the client’s deadlines approaching, you must be worried about granting your product prototype the final shape. You want to quickly check it among users and make changes within minimal time.

And at the same time, you want to do it cheaply. Your goal is not the perfect product but the prototype.

If you can get the idea here, let’s understand how businesses may benefit from cross-platform application development.

1)      You pay less on the front

Businesses, especially startups, have budget constraints and thus wish to have a cost-effective application.

If you want an iOS application, it could consume half of your available cash reserve. Moreover, if you make it compatible with Android, you will have to exceed the budget or wait a while.

Thus, the cross-development application reduces or eliminates this headache for startups. Because here, you hire a developer with expertise in just one technology.

To bridge the rest amount, you can take a loan for £5000 for over 3 years and get the best app version without delaying it further.

Because sometimes, waiting can cost you, and as a startup, you would like to grab every opportunity that comes your way. Moreover, spreading the small loan repayments for up to 3 years is indeed relaxing for your finances and other business goals.

It is an affordable solution because a smaller base means lower costs, and managing a small team, is much more feasible than hiring several coding language experts.

2)      App Developing time is fairly less

Developing a well-responsive application can take anywhere from a week or 15 days. It is especially if you want it dense, i.e., for over 2 platforms.

Within a highly-competitive interface, it has become crucial for businesses to pace up with their competitors and ensure a great design within the minimal time possible.

It generally puts more pressure on development and overall startup. And startups need to find a way to expand the developer team.

Conversely, cross-platform application development is easier to use and develop an application. One can recycle most of its coding and eliminate redundant tasks that are the primary source of a developer’s frustration.

3)      It helps you create a market-adaptable application

You must be aware that iOS and Android coding differ significantly. Thus, cross-platform application development solutions help you bridge the gap.

It, by analysing the difference, helps create the best framework for your business model.

Cross-platform application development help develop ready-to-made packages, libraries, and tools that help speed up the process. It allows the business switch to test a way earlier than projected.

It is vital because the application is not worth it unless you tap the user’s expectations. Jumping into the market with Minimum Viable Product is ideal from the cost perspective and helps you know your users better.

For example, it helps you track the following:

  • What features does a user expect from the brand?
  • Is the application easy to use?
  • Does it answer the user’s queries well?

4)      Seamless implementation and update

Unlike other Android and developing iOS applications, Cross-platform application development has performance upgrade tools.

Popular frameworks like- React Native, Xamarin and Flutter not only help the native-like feel but make it easier for the developers to create and implement codes quickly along with making tangible and essential changes.

In today’s marketplace, there is increased demand for cloud-based software. Businesses are encouragingly involved in figuring out the best way to integrate the cloud with their operations and daily tasks.

The good news is that you can now integrate the cloud with cross-platform applications and use it for hosting services. It brings down the overall costs by 40%.

Businesses can also deploy applications from the respective web servers.

Moreover, have you thought of updating software across all platforms simultaneously? 

You can now rationalise it with the same technology.

It takes away all the hassle of updating software one by one and exhausting the most precious time of your business. It eases up these things as it develops online, and thus updates become easy and cost-efficient.

5)      It ensures data security

 Compared to other application creation modes, cross-platform application development uses a single database code. It implies instead of protecting a suitable enclosure of codes; the business has to ensure the security of only one code against malicious attacks.

It ensures better flexibility than other native mobile development applications, with the freedom to introduce changes without needing to rewrite codes from scratch.

Moreover, businesses can use open-source libraries and other third-party tools to build responsive and powerful tools without emptying the cash reserve. In this way, it ensures better communication between various stakeholders involved in the development process.

It ensures that everyone works on the same source code.

Thus, it ensures the best possibilities and opportunities for startups to invest in.

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6)      Ensure customised experience with the backend structure

With this cross-application development, businesses can provide customised experiences to their users. The simplified backend structures help ensure this.

You have to ensure a simple design with attractive features. Stunning UI designs and functionality help attract maximum users to your business and website.

Moreover, if you want to optimise your business for mobile application development, you can do so with cross-platform application development.

With the increased usage of applications like Gpay, PayPal, or Amazon Pay, it could be beneficial from a revenue perspective.

Bottom line

It is how businesses may benefit from cross-platform application development.  These are better than native applications if you want to optimise for multiple devices or platforms. And when you zoom in on costs, it is relatively more affordable than native applications.

Startups often need to develop software applications that are accessible and usable across multiple platforms, such as web, mobile and desktop. Cross-platform application development is a method for creating applications that can be used on multiple platforms, eliminating the need for separate development for each platform. It provides several benefits for startups, from cost savings to reduced time to market.



Cost savings are one of the main benefits of cross-platform application development. Rather than creating separate applications for each platform, developers can use one codebase to create a single application that can be used on any platform. This eliminates the need to purchase additional software licenses and hardware systems, resulting in considerable cost savings.



Another benefit of cross-platform application development is accelerated time to market. When using this method, developers don’t need to spend time recreating the same application for multiple platforms. This can significantly shorten the development timeline, allowing startups to launch their applications much sooner.



Another benefit of cross-platform application development is code reuse. Instead of writing all new code for each platform, developers can use existing code for multiple applications. This not only saves time but also ensures that the code is consistent across platforms. This reduces the risk of compatibility issues or bugs due to different platforms running different code.



Finally, cross-platform application development can help startups easily bring their applications to multiple platforms at once. Launch on one platform, then use the existing codebase to create similar applications for the other platforms. This ensures that the applications are consistent across all platforms, ensuring a positive user experience for users.



In conclusion, cross-platform application development enables startups to save money, reduce development time and easily bring their applications to multiple platforms. It is an invaluable tool for startups looking to get their products out quickly and cost-efficiently.

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