How To Get Out Of A Spam Trap Using Email Hygiene
Maintaining your email subscribers excited and engaged is called email hygiene. Email marketing might be ruined if you don’t take this into account.
In order to keep your email list healthy, you must remove any inactive email addresses from your campaigns and continue to send quality emails to those who have not unsubscribed. You can ensure that your email only reaches the people who want it by doing regular email hygiene. That way, your email won’t be categorized as spam.
ESPs have been smarter and more responsive to the requirements of email consumers, which has resulted in a surge in email traffic. When it comes to making sure your subscribers get their emails, having a clean list is vital. Email senders and email recipients are diving deeply into their correspondence and engaging in prolonged dialogue.
Some email service providers (ESPs) are also utilizing the algorithms that determine which emails are sent to different inboxes to compute additional factors. Whether you want to know if you’ve succeeded in delivering value to a recipient, you need to keep an eye on their behavior after they’ve signed up for your content. As a result, members may become more of a nuisance than an asset over time because they lose interest.
Get out of spam traps
Inbox Insights tells you that you’re on a blocklist after you run your email campaign via the service. Help! Don’t be alarmed; you’ll be OK. In your subscriber list, you may have stumbled across a spam trap email address. These procedures can help you recover your list and narrow down the suspects.
Segmenting inactive subscribers
The first step is to use your email marketing software to segment your list based on the activity of your subscribers. You’ll be able to identify those who haven’t opened any of your emails in the previous 180 days or the last three campaigns. Inactive subscribers may be filtered according to your preferences by using email hygiene.
Second, send a re-entry campaign.
Don’t quit upon subscribers who haven’t opened your emails in the last 180 days. Email them a win-back campaign and see if they respond. Make the most of this opportunity to reaffirm your worth and content to your subscribers.You need your passive subscribers to respond to your re-engagement email in some way. CTAs might be as simple as clicking a button to “remain subscribed” or as complex as agreeing to a limited-time offer or free download.
Finally, try an auto-resending campaign.
If you’re using an ESP, you may send out an auto-resend campaign as a last-minute effort. If your initial email was not opened or a link was not clicked, this function will automatically send a second email to your subscribers.
However, be cautious while using auto-resend campaigns! Many individuals will designate your emails as spam if they get too many of them. Save them for a last-chance offer or to tell subscribers that they will be deleted from your list shortly.
Remove inactive subscribers from the list.
After following these three procedures, you still have subscribers that refuse to open or respond to your emails! In spite of the discomfort of removing these inactive emails from your subscriber list, it is safe to do so since it will do more damage than good.